Thursday, January 31, 2008

Ryanair in trouble over ads

(click on both to enlarge)

Irish discount carrier Ryanair is facing a bit of trouble after recently running two advertisements. The first features French president Nicolas Sarkozy with his girlfriend, French singer Carla Bruni. "With Ryanair," thinks Bruni in the advertisement, "all of my family can come to my wedding." This is a reference to the rumors of marriage between the two. A Ryanair spokesperson called it a "humorous comment on a matter of great public interest in France" and said that the airline apologizes "sincerely for any offence caused", but that's not satisfying either Sarkozy or Bruni: they're suing the airline separately for 1 euro and 500,000 euros in damages, respectively.

The second advertisement, touting "hottest back to school fares," apparently caused the British Advertising Standards Authority (ASA) to receive 13 complaints about it. "We considered that her appearance and pose, with the heading 'Hottest', appeared to link teenage girls with sexually provocative behavior and was irresponsible and likely to cause serious or widespread offence," the ASA said. Ryanair was ordered to recall the ad. But Peter Sherrard, head of communications for Ryanair, remained defiant: "It is remarkable that a picture of a fully-clothed model is now claimed to cause 'serious or widespread offence', when many of the UK's leading daily newspapers regularly run pictures of topless or partially-dressed females without causing any serious or widespread offence... This isn't advertising regulation, it is simply censorship. This bunch of unelected self-appointed dimwits are clearly incapable of fairly and impartially ruling on advertising."

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