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Showing posts with label AirTran. Show all posts
Showing posts with label AirTran. Show all posts

Wednesday, July 15, 2009

AirTran's 'Internetiquette' for in-flight wifi

AirTran recently became the second airline to outfit its entire fleet with Wi-Fi (after Virgin America). "But with your newfound freedom to surf the internet, comes a little responsibility," says the airline in the introduction to "Internetiquette," a brochure that will be found in every AirTran seatback pocket. The 'manual' says that it will "[allow] you to enjoy the internet to the fullest, while at the same time, not offending the people around you."

"Internetiquette" features such helpful tips as #48 ("Flight attendants are not tech support"), tip #10 (helping you figure out which online photos are suitable for flights [SFF] or not suitable for flights [NSFF]), or #134, which advises against taking your laptop into the lavatory to take care of some business.

But perhaps even better are the series of short videos hosted by none other than "Airplane!" star Peter Graves, who speaks about some of the dos and don'ts of in-flight internet use. He even manages to throw in a few jokes from "Airplane!" every now and then in the videos, which can be seen here.

Monday, June 22, 2009

An interview with Mark Malkoff

Mark Malkoff is a New York comedian with a fear of flying, and has taken a pretty novel approach to confronting his fear: he's been spending the entire month of June living on a plane. Well, not just one, of course; he's been eating and sleeping on quite a few AirTran planes since the month began. He stays in touch with the rest of the world through Twitter and his website, MarkonAirTran.com, where he posts some pretty amusing videos he's taken on board. Last week, The Airline Blog had the opportunity to ask him a few questions:
So first of all, why did you agree to do this? Did you approach AirTran or did they approach you?

I got the idea a year and a half ago to stay on a plane for an entire month to get over my fear of flying. AirTran had liked my previous work. I wanted to do the project. We sat down and it immediately became clear it was a good fit.

How much progress have you made in getting over your fear of flying?
My fear has gotten tons better. If I started at a ten, I'm now at a 3. Talking to the AirTran pilots has really helped. Also, just flying 13 to 14 hours every day has gotten me used to it.

What do you like best about living on the plane? And the worst?
The best are the AirTran flight attendants, and the wifi when I'm up in the sky. I don't think I'd survive without the wifi. It allows me to keep in contact with friends, family, and people on Twitter. The worst is washing my hair in the airplane bathroom. Sleeping alone on the plane isn't fun, either.

What do you mostly eat? Where do you get your food from?
Nice people bring me food from the airport. I try to stick to fruit and vegetables. I take a lot of vitamins every morning.

So far, what's the strangest experience you've had while living on an airplane?
People taking my picture while I'm sleeping was strange. Also, a few times I was sleeping alone on the plane at night [when] it started moving, being pulled to another gate. The first time it happened, I wasn't told ahead of time. I was just happy it didn't take off.

How difficult is it to keep track of where you're flying, and where you've already been?
I never know where I am, where I'm going, and how many times I've been to a particular city. For instance, I thought I was in Milwaukee for the third time and it was the eighth.

What are some of the little things that you do to try to keep some semblance of a 'normal' daily routine?
I wake up, get clean, dress, brush my teeth, eat fruit, check my email, and then see what cities I'm flying to that day. I don't usually know until the day before, but all the cities kind of blend together.

I saw the video of you getting showered down by the fire trucks at Flint airport. When you don't have the opportunity to do that, how do you keep clean?
I use baby wipes and wash my hair in the airplane bathroom. It's not fun, trust me. Getting hosed down on the tarmac in Flint was the cleanest I've been in weeks.

Is AirTran giving you frequent-flier miles? Do you get to keep them?
I hope so! My wife flies with me on the weekends. AirTran threw us an anniversary dinner on the wing of a plane. It was kind of incredible. The videos are a lot of fun. Passengers love being a part of it. We put up new content every day at markonairtran.com. My favorites are bingo with passengers, a flight attendant washing my hair mid-flight, and [playing] Twister.

Wednesday, May 20, 2009

Southwest to begin Milwaukee service

photo by YoLoPey
This morning, Southwest Airlines announced that it Milwaukee, Wisconsin would be the fourth addition to its route network this year, following Minneapolis/St. Paul, New York LaGuardia, and Boston. Apparently, Southwest has been adding these new destinations without adding any new aircraft to its fleet; instead, it's been trimming unpopular services and shuffling around resources. "As we have previously announced, we essentially slowed our 2009 and 2010 fleet growth to zero," said Southwest President and CEO Gary Kelly. "All of these new market opportunities are made possible without the addition of a single airplane by our continuous flight schedule optimization process."

Southwest starts flying to Milwaukee on November 1, and it will put the airline (which already has a formidable presence at Chicago's Midway airport) up against Milwaukee-based Midwest Airlines (formerly known as Midwest Express), which is partly owned by Northwest Airlines. While Northwest has been known to aggressively defend its turf against low-cost airlines, Southwest doesn't seem scared, having first started flying out of Minneapolis/St.Paul (a key Northwest hub) and now Milwaukee. AirTran also has a good number of flights out of Milwaukee and will have to compete as well.

But I think that Midwest is the airline that should really be concerned with this news. The airline has already retired a significant portion of its fleet and only has nine Boeing 717s left (the rest of its flying is outsourced to Republic and SkyWest as "Midwest Connect"), and if Southwest provides significant competition - which I expect it will - on routes out of Milwaukee, Midwest might not make it.

Tuesday, August 14, 2007

AirTran isn't done with Midwest yet

Apparently AirTran isn't quite yet ready to give up on acquisition target Midwest Air, even though two days ago Midwest announced that it would go ahead with a deal led by TPG Capital. While the TPG offer was $16 a share, AirTran's latest offer, of $445 million in cash and stock, is valued at $16.25 a share. (Its old offer was $15.75 a share.) Midwest's board said earlier today that they would take the "revised offer under consideration".
Even though Midwest was expected to strike a formal agreement with the TPG-led group on Wednesday, AirTran might get its way in the end. Over half of Midwest shareholders were for the original AirTran deal, and Pequot Capital Management, the largest shareholder in Midwest, said today that they had "significant concerns" about a deal with TPG. Pequot's managing director said that in the long term, a deal with AirTran might be more valuable because the two airlines would be able to eliminate overlaps in their route networks - a move that would save a lot of money.

Monday, August 13, 2007

Northwest-backed group offers takeover bid for Midwest

photo: "Midwest N905ME", by Drewski2112

A group of investors, led by TPG Capital and which includes Northwest Airlines, said that it would buy Milwaukee-based Midwest Air for $400 million. The TPG-led bid was announced right after AirTran, which coveted a Milwaukee hub, said that it would no longer pursue its hostile takeover of Midwest. AirTran's final offer of $15.75 a share was less than TPG's $16.

Beyond the per-share figures, though, there might be another reason that Midwest might go for the TPG bid. The airline code-shares with Northwest, which is a key player at Milwaukee. Northwest didn't want another airline to move into the market, so Midwest's rejection of the AirTran bid is good news for them. However, Northwest said in a statement that they would not take part in managing Midwest (if the TPG bid is successful, of course).

The deal still needs to clear the anti-trust regulators, and AirTran CEO Joe Leonard has voiced, unsurprisingly, pessimistic views about this, saying that the "Midwest board has chosen a path that will benefit current senior management by selling out to a private equity firm and a so-called 'passive' investor whose involvement will surely raise antitrust concerns, casting doubt for shareholders on whether a transaction can, in fact, close." But a Midwest spokesperson was more upbeat, saying that the airline expected the deal to go through.

Thursday, May 17, 2007

Midwest still resists AirTran

AirTran Airways, which has been pushing a hostile takeover of Midwest Airlines, has extended its offer until June 8. AirTran announced the takeover bid back in December, and is seeking to buy Midwest for $389 million in cash and stock. Midwest has staunchly refused to give in; a company spokeswoman said that "It doesn't change anything. The board continues to remain steadfast in its view that the offer is inadequate." The board last month unanimously rejected a $15 per share offer.

But that might not be enough. AirTran announced that Midwest shareholders have tendered almost 14 million shares of Midwest to an AirTran company. That's more than the 56.6% of Midwest's outstanding shares. And even though the company spokeswoman said that the board is still rejecting the idea of a takeover, AirTran now has enough shares to nominate three members to Midwest's board, which has nine members.

Midwest has been seeking to 'go it alone' and has its own plan for independent growth, which involves new routes and more airplanes. It has even launched a website, Savethecookie.com, which plays off of the airline's reputation for serving freshly-baked cookies in flight. Of course, the companies are vastly different in terms of company culture (and, some would argue, in terms of service levels). If the airlines were to merge, I don't think it would be the smoothest of mergers. We'll see if Midwest is successful at convincing the public to stay independent, and if AirTran is successful at convincing the shareholders to go ahead with the takeover.